How Euphoria became such a fashion symbol
If, like us, you’re obsessed with Euphoria’s fashion, you’ve landed in the right place. “Euphoria” has become a sensation that people simply cannot ignore. With a compelling story focused on drug addiction, relationships, and intense high school drama. However, the thing that arguably got “Euphoria” to its massive state of success was the aesthetics of the show. The garments and charismatic make-up however, are more than just edgy fashion statements. Just like in our everyday lives, the “Euphoria” characters dress according to their emotions.
Maddy is undoubtedly one of the most stylish characters in the show. When Maddy is getting ready, she always dresses to be the center of attention. In season one, a typical Maddy outfit would include staples like body-con dresses, bold colors, and harsh cutouts. When it comes to make-up, she never misses. To accompany her sharp personality, you’ll usually see a razor-sharp eyeliner look, rhinestones in an intricate design, and big lashes.
Despite the fact that there’s a lot of uncertainty about where Maddy and Nate’s relationship will go as we head into episode two of the season, what’s clear is that she’s the style icon on this show through and through. She’s serving us looks in this episode, and we get to see what she loves about her babysitting gig—the closet. Maddy will play dress-up in her employer Samantha’s gowns to pass the time.
Jules is another character that we’ve seen a lot of iconic looks from. In the original season, we see a focus on Y2K style accompanied with bright colors and hyper femininity– a perfect match for her bubbly personality. Jules’ make-up was funky and always bright, once again showing off her undeniable charisma. It’s arguable that the reason she dressed in such a feminine way was to affirm her identity as a trans woman.
Cassie has had the most varying styles throughout the show's run, a nod to the ways in which she switches between different versions of herself in order to please people. Throughout the series we see Cassie doing a lot to please other people, which is mirrored in her clothing options. Cassie dresses more based on who she is around, we see her dressing like Maddy when around her, once again trying to please her. We even see Cassie dressing as Maddy when she’s around Nate, trying to replicate Maddy’s style so that Nate will fall for her. However, we never see Cassie stick to a true style, she doesn’t really have a signature look. This could be because Cassie still has not found out who she really is on her own.
All in all, “Euphoria” goes above and beyond in presenting so many different looks for each character. Bivens’ styling choices attributes to the visually appealing series and helps to distinguish the vibes of each character. The style transformation of multiple characters helps to further their character development in a way that is visually striking for viewers. With season three of “Euphoria” having been announced, I can’t wait to see how the styling of the show moves forward.